Big News!
The CBL Exam is undergoing a make-over, and I'm super excited to share the news with you:
1) GF Education Group, Inc. is changing it's name to HigherNext, Inc. Why? As we get traction, hire new staff and develop new tools for different markets, we realize that we need a new corporate name to reflect our values and what we are all about. No matter who you are, where you study, and your background: our goal and mission is to offer you a "Higher Next."
2) We welcome John Brady to the fold as our new COO. John brings some amazing experience to the group and drastically improves our team - we went from a group of ambitious, but inexperienced education entrepreneurs with no standardized testing experience to having someone who has managed the largest and most influential exams in the world: the AP and SAT for the College Board. I'm super excited to have him aboard and he has already improved our operations, marketing and company.
3) A new website: As we progress, we realized that our website did not reflect our values or culture. We are here for our candidates and employers, but they live in different worlds and have very different needs. Phase one of this journey is the newly improved candidate website and portal: TheBusinessTest.com. Phase Two is for the employers of our candidates, stay tuned!
4) New Pricing: Over the past 12 months, we've worked our tails off to improve our technology and test administration to get to a point that was very affordable for all. Starting in February, a candidate can take our exam for $49 and get their knowledge and skills in front of any employer in the world. Compared to almost any other educational opportunity, we feel the ROI our product is pretty awesome.
5) A formal press release is forthcoming, but we've signed a major business development deal with a global employer branding firm - one that will catapult our consumer marketing, employer buy-in and overall reputation in the marketplace to new levels...stay tuned.
The firm is "all-In" on becoming the next standardized exam and continuing the journey towards a more meritocratic society and giving new opportunities for those currently locked out of the current system.
Upward and onward,
Guy
